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A guide to growing your saas business

Whatever industry you happen to be in, you’re bound to have been on the lookout at some point for the perfect software solution to meet your business’ demands, and SaaS products are the magic tools that will more than likely meet your needs. Problems such as high hardware and software licensing costs, integration and scalability can be solved simply by handing the reins over to SaaS – and in a world where time is most definitely money, you’d be hard-pressed to find a business that can afford not to.

So, what are the top reasons that companies are using SaaS, and what problems are they solving?

It may well be easier to ask what problems SaaS doesn’t solve, with SaaS solutions covering everything from seeking out new customers and communicating with your existing ones, to making sure that product demand and deadlines are met. Running any company without a suitable email service, online calendars or even office tools such as Microsoft Office is unthinkable in 2022, and the problems that these products have solved for businesses are unprecedented.

And these are just the basics.

More sophisticated SaaS applications such as customer relationships management (CRM), are allowing companies to deliver first-rate customer service, build customer relationships, grow their reputation and tap into their target market; discovering what they want and when they want it. The best part is that these more ‘grown up’ applications can be accessed without you having to purchase, install, update or maintain any of the related hardware or software – saving you both time and money. SaaS makes even this type of application affordable for organisations of all sizes – even those who perhaps don’t have the resources to purchase, set up, or manage the required infrastructure and software themselves. Another huge plus is that these SaaS services automatically scale up or down depending on the level of usage, so you only end up paying for what you use, rather than buying an expensive system and discovering a huge amount of time and money down the line that you don’t really need it as much as you thought you did.

Keeping track of your inventory can often be an issue for large and small companies alike, and more and more of them are solving that problem with a SaaS inventory management system rather than relying on an in-house server or even a desktop version. These cloud-based systems have numerous benefits, including offering anytime access to your data on any device, including your mobile phone. Being able to check your stock levels any time, any place helps you to keep an eye on inventory levels, reorder points and the status of any shipments – vital when it comes to keeping customers happy and business running smoothly.

Security issues can also be solved with SaaS, as the security with cloud-based systems tend to be as good, if not better than traditional in-house systems. SaaS solutions allow users to limit access to sensitive information, as well as track any changes made by users in the system, and continuous instant updates mean that bugs or breaches within the SaaS are fixed instantly, as well as new functions and integration possibilities added. This fluidity of having an ever changing software solves a multitude of sins for businesses, preventing the need for halting production or waiting for someone to come out and fix the problem.

Speaking of integration, the problem of not being able to run several areas of your business seamlessly side-by-side is a problem as old as business itself, but having a business automation platform that can do everything your business needs is the stuff that dreams are made of. SaaS makes that dream come true by integrating new apps with an existing system, allowing you to automate your whole business through a single business hub. Imagine the logistical problems that could be solved once you have integrated your sales software, time management system and shipping solutions – to name but a few!

One big area of any business that we didn’t name, but that can be fraught with problems that need to be solved is accounting. Traditional accounting systems are notoriously expensive and difficult to maintain, and yet are an integral part of your business that you simply can’t do without. In addition, many of these old-school systems don’t provide the tools that modern businesses need in today’s financial climate, including real-time reporting, flexibility and anytime-anywhere access. SaaS can solve this problem by providing all of those aspects cheaply and efficiently. With real-time updates as a feature your data will always be current, ensuring that you have the latest report about your company’s finances at your fingertips, and all with everything in one place – so no need to be looking across multiple documents trying to reconcile the numbers. An SaaS accounting solution means that you can streamline your processes and eliminate any errors – a huge plus in any business owner’s book.

Being able to access that all-important financial data whenever you want and wherever you are is invaluable to today’s businesses. A single login will give you instant access to your data from any device, without you having to worry about backups or transferring files – and perhaps the best bit? – by implementing a SaaS solution to your accounting woes you no longer need to have a dedicated IT department maintaining your accounting system. Updates to the system as new versions are released with bug fixes and functionality enhancements happen as if by magic, solving any problems you’ve had with everything from quotes, invoicing and purchase orders, to payroll, payments and financial reports.

With all the problem-solving capabilities that SaaS has to offer, it’s no wonder that companies around the world are continuing to turn in their droves to cloud-based solutions to help their processes to run smoothly, so that they can concentrate on what’s really important – running their business.